November 15, 2012: Louisville, Ky.—Beta Beta chapter celebrated 65 years of brotherhood during Louisville’s homecoming weekend on Oct. 19-20.
A golf scramble on Oct. 19, kicked off the reunion festivities. In the evening, following the golf scramble, a reception was held in downtown Louisville.
“My favorite memory would have to be the reception dinner at the Muhammad Ali Center,” said President Adam Clark, Louisville ’10. “It was an incredible turnout and a phenomenal site to see so many alumni in attendance. This event was a testament to the passion and loyalty that our alumni hold for the Beta Beta chapter. You could really tell that the alumni had an enjoyable time; Beta Beta knows how to throw a party.”
Before the football game on Saturday, Oct. 20, alumni were able to tour the chapter house. National Councilor and Reunion Coordinator Bill Brasch, Louisville ’67, said 250 people, including 160 alumni from 17 states, attended at least one of the chapter-sponsored events.
“I think that Beta Beta alumni really buy into the idea that membership in our fraternity is, indeed, a lifelong experience,” Brasch said. “They really enjoy returning to campus and seeing all of the guys. Even though our chapter was on a commuter campus for most of its history, as alumni now, they are spread out geographically and look forward to returning to Louisville.”
In addition to the events, the chapter celebrated the anniversary with the sale of a unique commemorative item.
“Several alumni bought a full barrel of Four Roses bourbon and bottled the contents with a special Phi Tau reunion commemorative label, each hand-signed by Master Distiller Jim Rutledge, Louisville ’62,” Brasch said. “This fundraising and ‘fun’ raising project was a really big hit with alumni and undergraduates alike and will raise more than $5,000 for the house fund.”
The reunion gave the chapter an opportunity to update alumni on its recent success, such as Ben Donlon, Louisville ’09, winning the Shideler Award at the 60th National Convention in Nashville, Tenn.
“Alumni are routinely asking me, ‘How is our chapter doing these days?’” Brasch said. “They were really excited to hear of all of the awards our chapter won at Convention. The chapter has always prided itself as a leader in winning the Shideler; we now have 5 winners. Several alumni’s wives told me how impressed they were with the undergraduates’ personalities and good manners.”
Planning and promotion for the weekend started in January.
“The great results we get at all of our events are the result of a long-term effort to do ‘friend-raising’ and to keep up an unbelievable data base of information on our alumni,” Brasch said. “I have been working on our alumni events for 41 years and the continuity makes a difference. Alumni only want to commit to attending something if they think that they will have a good time and they do at our events.”
Clark said the great alumni turnout for the weekend meant a lot to the undergraduate brothers.
“It’s an incredible opportunity to be able to interact with so many alumni from our local chapter,” he said. “Listening to alumni reminisce on stories from the past is priceless. Also, many of our brothers currently hold internships and careers due to the networking opportunities available at Beta Beta. Knowing that our four years truly lasts a lifetime is a culture that has been instilled at Beta Beta since its inception 65 years ago.”
Beta Beta alumni from the ’60s during the reunion weekend.