This is a part of the Strategic Plan 2025 series.

January to March of 2023 yielded one of our most productive quarters so far in our road to achieve the goals of our 2025 Strategic Plan. The objectives for the quarter were to:

Adopt proactive approach towards growth.
Validate and refine the value delivery of fraternity programs.
Refine and expand membership engagement.
Architect a high-performance culture and collaborative team.

Architect a high-performance culture and collaborative team: We are ecstatic to announce that with the completion of this quarter, the Executive Offices staff and key volunteers achieved an 81% completion rate for our quarterly goals. In addition to that, the selection process for our next CEO wrapped up, culminating in the selection of Matt Arnold as the new Chief Executive Officer of the Phi Kappa Tau Fraternity.

*Executive Offices Staff with WVU President E. Gordon Gee*

Adopt a proactive approach towards growth: As you may have noticed, growth is a massive priority in this 2025 Strategic Plan. This past quarter there was a focus placed on the administrative excellence of our chapters in reporting new members and initiations. Over the course of the three months the fraternity took in a reported 394 associates and 68% of fall associates were reported as initiated. To assist with growth, three associate chapters were formally started during the quarter: Alpha Xi at West Virginia University, Gamma Eta at East Carolina University, and Zeta Sigma at Grand Valley State. These associate chapters accounted for a total of 94 new members for the quarter.

*The Planet Hollywood Resort & Casino, the site of the 65th National Convention.*

Validate and refine the value delivery of fraternity programs: To create a broader experience for chapter leaders Zenith Officer’s Institute, a revision of what was formerly President’s academy, became our largest in-person undergraduate program since 2020. Plans were put in place to continue forward with The Palm Program, an updated new member education program. An emphasis was placed on ensuring brothers had earlier access to the Phi Kappa Tau Foundation scholarship application which resulted in a significant increase in submitted applications. Finally, plans went further into motion to plan the 65th National Convention of Phi Kappa Tau including registration going live.

Refine and expand membership engagement: Membership engagement can mean a different thing to different brothers depending on where they are in their journey. This past quarter a focus was placed refreshing our new member materials. A task force was established to review the current membership manual which will receive its first major refresh since 2006. Additionally, the chapter services team worked to reform how membership badges and new member materials are delivered to chapters in a more timely manner. One area of focus that was missed this past quarter was a goal to improve our ability to contact young alumni, many of whom still have .edu email addresses in our database, we will work in future quarters on tactics for gathering more accurate information for this demographic.

There’s a lot of work to be done in the quarters to come, if you would like to learn more about the Strategic Plan and how you can make a direct impact on our goals visit phikappatau.org/strategicplan.